Community Ambassador (influencer)
Locals reporting and sharing Nicola Valley adventures, events, businesses and more
Best Marketing Program in Canada “[i]n a relatively short space of time [Tourism Nicola Valley] has clearly created something unique in the market that is making a big difference to people in the community. ” Tom Avon, Canada Prestige Awards
EM Ambassador
Real people. Real time. Real adventures.
Experience Merritt Ambassador Influencers are storytellers . They are a group of locals who work, live and play in the Nicola Valley. Each take great community pride in sharing their positive stories, adventures, photos, videos, specials, announcements, accomplishments and much more with visiting travellers and locals planning to experience any of our four seasons.
Why Become An EM Ambassador
Becoming an Experience Merritt Ambassador means your photos, videos, events, and stories go beyond just a few likes—they become part of a growing local movement to promote Merritt and the Nicola Valley as must-visit destinations. Unlike traditional social media, your content on ExperienceMerritt.com lives on a professionally managed, tourism-focused platform that reaches travellers actively planning trips to the region. It’s searchable, shareable, and supports local businesses, culture, and events. Every post helps build the community’s visibility online—not just your own. Join a collective voice that proudly showcases our region and drives real tourism growth and community pride.
Benefits of Becoming an Ambassador
Supports Your Community
Promotes Merritt and the Nicola Valley as must-visit destinations. Builds community pride through collective storytelling.
Amplifies Your Content
Goes beyond “likes” on social media to have lasting impact. Content is professionally showcased on a tourism-focused platform.
Increases Visibility
Posts become searchable and discoverable by travellers planning visits. Helps raise the online profile of the entire region—not just individuals.
Drives Real Tourism Growth
Helps attract tourists, supporting the local economy. Highlights local businesses, culture, and events.
Provides Long-Term Value
Content lives on the website permanently, not lost in a feed. Shareable and evergreen content continues to reach new audiences over time.
Becomes Part of a Movement
Join a collective of locals working together for a common goal. Contribute to a growing and impactful tourism initiative.
These benefits combine to empower locals to make a real difference in how their community is seen and supported by visitors.
LIVE Community Chat
The LIVE Travel Talk Community on ExperienceMerritt.com makes a significant difference by offering authentic, real-time engagement that educates and excites travellers about what Merritt and the Nicola Valley have to offer. Here’s how:
Real-Time Exposure
LIVE Travel Talks feature local businesses, events, and adventures as they happen, giving viewers an inside look they can’t get from traditional advertising or static websites. These live sessions grab attention and build excitement, helping travellers feel connected to the community before they even arrive.
Authentic Storytelling
Hosts, locals, and ambassadors share personal stories and experiences that bring local offerings to life. This grassroots storytelling builds trust and curiosity, making businesses and attractions more appealing and relatable.
Interactive Education
Viewers can ask questions and get immediate answers about activities, directions, hours, and more. This creates an interactive learning environment that helps travellers plan better and feel more confident visiting lesser-known places.
Spotlights Local Gems
LIVE Travel Talk gives visibility to small businesses, community events, and hidden adventures that often get overlooked. It levels the playing field by giving local operators a platform to be seen and heard.
Builds Community Trust
Locals become the voice of the region, creating a welcoming and trustworthy vibe that encourages tourism. It demonstrates that Merritt is not just a stopover—but a destination with real people and real stories worth exploring.
Multi-Channel Reach
These talks can be repurposed across social media, websites, and tourism campaigns, multiplying their reach. They help create a digital library of local experiences that travellers can watch anytime.
Win $100 Every Month
Each post and/or engagement generates points for the Ambassador. Each month the top Ambassador wins $100 to spend at any store or on any service of any business who is a member of Experience Merritt.
In short, the LIVE Travel Talk Community bridges the gap between curious travellers and authentic local experiences—turning interest into action and clicks into visits.
AWARDS and ACCOLADES
Best Marketing Program in Canada “[i]n a relatively short space of time [Tourism Nicola Valley] has clearly created something unique in the market that is making a big difference to people in the community. The program is both informative and educational and really helps put a focus on local businesses and what they do well. There is no question [that] the program will encourage more to visit the region. We are very pleased to recognize [this] hard work.” Tom Avon, Canada Prestige Awards.
Best British Columbia Community Marketing Program for communities under 20,000 pop. “the BCEDA has given these awards to individuals and groups who have dedicated their time to community-based economic development. These awards recognize BCEDA members’ outstanding work in supporting their local economies, and making a meaningful difference in their communities.” Dale Wheeldon, BCEDA President and CEO
Want an ENV Membership?
Take control of your marketing online without huge advertising fees. Use your creative skills to benefit your interests. Target your marketing. Take advantage of the many marketing initiatives around town. The benefits of membership to our club is proven, effective and economical. And we are just getting started.