Tourism Nicola Valley – TNV
Merritt & Nicola Valley Destination Marketing Society (MNVDMS)
Tourism Nicola Valley, located in the heart of British Columbia, offers a wide array of unforgettable adventures for travelers seeking a unique experience. As a premier destination for Merritt tourism, the region provides diverse activities including outdoor adventures, wildlife viewing, hiking, and fishing, all set against the stunning backdrop of the valley’s scenic beauty. Whether you are exploring the charming town of Merritt, BC or discovering the hidden gems of the surrounding area, Tourism Nicola Valley caters to all types of explorers. From rugged mountain trails to relaxing lakeside camping, Merritt tourism promises unforgettable travel memories. For an exceptional getaway, make Tourism Nicola Valley your next stop and embark on a journey of adventure and discovery.
Welcome to
Tourism Nicola Valley
The Official DMO (Destination Marketing Organization) of the Nicola Valley
Winner: Tourism Nicola Valley wins Best Community Marketing Program
2022 Canadian Prestige Awards
2022 BCEDA Awards
Plan Your Travels w/ Tourism Nicola Valley
Plan your next adventure, vacation, road trip, conference, event with Tourism Nicola Valley on our award winning authentic and interactive planning and booking travel website – ExperienceMerritt.com!
Live Travel Community
See what is happening in our valley as we share the stories, photos, videos and podcasts submitted by our community influencers and businesses.
TNV Projects
Follow our many past, and present community, and tourism projects that the team at Tourism Nicola Valley have hosted and partnered on.
Moose Academy
Online training library of videos, checklists and articles for Nicola Valley tourism, small businesses and non profits. Courses provide the skills, technology and opportunities to master the critical tactics and strategies necessary to compete and be successful advertising online.
About Tourism Nicola Valley – Official Destination Marketing Organization in Merritt, BC
Tourism Nicola Valley (also known as Merritt & Nicola Valley Destination Marketing Society (MNVDMS)) is the official Destination Marketing Organization (DMO) for the Nicola Valley region in Merritt, British Columbia, Canada. Established in 2012, Tourism Nicola Valley (TNV) is dedicated to promoting the region as a top travel destination for both domestic and international visitors.
As the official tourism authority, our role is to develop and implement a dynamic four-season tourism strategy that highlights the region’s outdoor adventures, cultural experiences, local businesses, and events. Our 2023/2024 Tourism Plan focuses on increasing visitor engagement, supporting economic growth, and enhancing the overall visitor experience in the Nicola Valley.
Whether you’re planning a weekend getaway, a road trip through BC’s interior, or a longer vacation filled with nature, recreation, and history—Tourism Nicola Valley is here to help you explore the best of what Merritt and the Nicola Valley have to offer.
Our Mission: Growing Year-Round Tourism in the Nicola Valley, BC
The Merritt & Nicola Valley Destination Marketing Society (MNVDMS) is committed to strengthening the Nicola Valley tourism industry through strategic growth and regional promotion. Our goal is to position Merritt and the Nicola Valley as a top four-season travel destination in British Columbia by:
- Attracting more visitors to the Nicola Valley from across Canada and beyond.
- Encouraging longer stays and repeat visits throughout all four seasons.
- Developing and promoting a year-round tourism strategy that supports winter, spring, summer, and fall experiences.
- Highlighting experiential tourism attractions such as cultural events, outdoor adventures, and local businesses.
- Increasing visitor spending and boosting the average daily expenditures in communities throughout the Nicola Valley.
- Supporting tourism development by encouraging new tourism businesses and helping existing operators grow their services and create employment.
Through targeted marketing, collaboration with local stakeholders, and sustainable tourism development, Tourism Nicola Valley is focused on making the region a vibrant and economically resilient destination for travellers in British Columbia.
Our TNV Community Live Feeds
Tourism Nicola Valley’s live authentic website platforms feature real people, doing real things in real time. Merrittonians post their stories, photos and videos online so travellers, visitors and locals know what is happening now. Below are some of the most current posts.
Blog Module
Photo Gallery
Video
Event
Become a NV Tourism Club Member!
Membership benefits includes access to award winning marketing tools, a tourism listing, a comprehensive online learning library, events calendar, volunteer list, a personal profile website, and much more.
AWARDS and ACCOLADES
Best Marketing Program in Canada “[i]n a relatively short space of time [Tourism Nicola Valley] has clearly created something unique in the market that is making a big difference to people in the community. The program is both informative and educational and really helps put a focus on local businesses and what they do well. There is no question [that] the program will encourage more to visit the region. We are very pleased to recognize [this] hard work.” Tom Avon, Canada Prestige Awards.
Best British Columbia Community Marketing Program for communities under 20,000 pop. “the BCEDA has given these awards to individuals and groups who have dedicated their time to community-based economic development. These awards recognize BCEDA members’ outstanding work in supporting their local economies, and making a meaningful difference in their communities.” Dale Wheeldon, BCEDA President and CEO
Community Partners
